People said they’d use it. Nobody signed up.
“I’d use that” is easy to hear as validation. When nobody signs up, it can leave you wondering whether to change the product, the message, or the way you reach people.
Decide What to Build Next is a one-hour course that helps you separate encouragement from evidence, identify the assumption behind your next move, and run a test that can change your mind.
Taught by Pascal Massonenrolled
rating
about 1 hour
lifetime access
You built something you were proud of.
Then nobody signed up.
Maybe it needs one more feature.
Maybe the message is wrong.
Maybe you just need to keep going.
What if you keep going and it still goes nowhere?
Leave with a better next move.
Bring the decision you are stuck on. In one hour, you will be able to:
- 01
See what your result actually tells you
And what it does not.
- 02
Name the assumption your next move depends on
Identify the belief that needs evidence before you build further.
- 03
Choose the smallest test that could change your mind
Make the next test proportionate to the decision it needs to inform.
- 04
Decide what result would make you keep going
Set the evidence threshold before the test begins.
- 05
Decide what result would make you change direction or stop
Know in advance what would make the current move no longer worth pursuing.
When you care about an idea, evidence can start to sound like encouragement.
A positive comment, a feature request, or an easy test can all feel like confirmation. But none of them necessarily tells you what customers will do.
The course helps you challenge the first answer that feels right and find the evidence that could genuinely change your mind.
Problem understanding
Start with the customer problem, not the first explanation or solution.
User-centric thinking
Look for what people do, not the agreement you hoped to hear.
Lean mindset
Test what could break the idea before polishing what might help it.
Bias for action
Learn while changing course is still cheap.
14 lessons to use on the product decision you are making now.
For founders who want to give what they build a real chance to become a business.
This is for you if
- You can already build software with AI
- You have launched something or are close to committing to an idea
- You want to turn an idea into something customers choose, use, and pay for
- You are willing to let evidence change the feature, direction, or whether you keep going
This is not for you if
- You’re an experienced product manager
- You want a growth or marketing playbook
- You want a shortcut to overnight success
- You want reassurance that the idea will work, rather than a serious way to test it
What founders say about the course.
Practical and Empowering
Product Intuition is a great course that helped me understand how to make sure that the product I'm making lines up with the real problem that users have. As entrepreneurs (and humans) we have a tendency to think that "Product Intuition" is a gift that we are either blessed with, or not. I didn't realize how deeply I held that belief until I took this course and learned that Product Intuition is a skill that can, and must, be honed by any entrepreneur. With the tools Pascal gave me, I've taken a hard look at my own work and learned how my product can better serve my customers. I look forward to seeing how this advice takes root over time. I would recommend this course to any starting entrepreneur, product manager, or builder of any kind.
Great course to better understand product intuition
Great short course to build better products with a User-Centric Mindset
Made me realize I was about to launch something I hadn't validated
Concise and to the point, with enough real-world examples that the ideas actually stuck rather than staying abstract. What I got most out of it wasn't the content itself, it was the questions it forced me to ask myself. I came into this course confident and basically ready to launch my app. By the end I'd realized I hadn't validated it, I'd been jumping the gun and skipping steps, and I'd been vaguely aware of that the whole time while assuming it would work out anyway. Reality slaps you in the face eventually. As a first-time founder that was uncomfortable but genuinely useful. It pulled a lot out of me about what I'm building and the position I'm actually in, and it reordered what I think matters first. Doing these steps properly now clearly puts me in a much better spot later. The part I appreciate most is that none of it is specific to one product. I'll be applying this thinking well beyond the thing I'm working on right now
Excellent Course
Course is well made with exercises that would directly move on to practical aspect from theories.
The evidence can be right in front of you—and still be easy to miss.
When a product result is weak, the pressure is to act quickly. Add a feature. Change the message. Push harder on marketing.
Over more than a decade in product, I have seen how often that first response rests on the wrong explanation. I ran research that changed what a leadership team planned to build. I watched people use a booking flow and found the friction the analytics had missed. I helped change how an AI product interpreted customer conversations, so the team could see where it was failing.
That work changed what teams did next. Across four companies, I helped teams turn around product metrics that had stopped moving or were falling.
I have run more than 500 customer interviews and coached founders since 2021. That is what I teach in Decide What to Build Next: understand what a result means before deciding what to change.
Give what you build a better chance of becoming a business customers pay for.
What you get
- 14 video lessons · about 1 hour total
- Exercises to run on your own idea
- The four pillars and the biases they counter
- Lifetime access, including updates
- Lesson 1 free · no email required
The 30-day guarantee Do the exercises on your own idea. If your next test is no sharper than the one you started with, send me your exercises within 30 days and I’ll refund you.
FAQ
People like the idea, but they are not using or paying for it. Will this help?
Yes. Bring that exact situation. The course helps you separate encouraging feedback from evidence, identify the assumption behind your next move, and choose a test that could change your mind.
What will I leave with?
A clearer problem, the assumption that matters most, and a next test with a result that tells you whether to keep going, change direction, or stop.
Why not just ask AI?
AI works from the question you give it. If that question is shaped by the answer you want, AI can help you build the wrong thing faster. This course helps you challenge the question first.
What if it isn't useful?
Start with Lesson 1 free. If you buy, do the exercises on your own idea, and your next test is no sharper than the one you started with, send me your exercises within 30 days and I’ll refund you.