Before
A weak result becomes more work.
“Nobody signed up. Should I add a feature, rewrite the message, or try harder to get seen?”
Product decisions, behavioural psychology and AI
You launched. Nobody signed up.
Give what you build a better chance of becoming a business customers pay for.
Before you build more or blame marketing, find out what your early evidence actually says.
26
Founders
enrolled
enrolled
5.0/5
Average course
rating
rating
14
Lessons,
about 1 hour
about 1 hour
10+
Years shipping
products
products
You built it. Nobody signed up. What do you change first?
Early users, positive feedback, even sales can still leave you unsure what to change next.
“People say that, ‘Yes, that’s a great idea,’ but actions and intentions are totally different.”
“They open it, they see it, but they don’t really use it.”
“Validating that the problems exist was pretty easy, but validating whether people will pay for the solution and what solution they’ll pay for is a bit harder.”
“When you put a hat on of a project you’re really passionate about, it’s so easy to … hear what you want to hear and get excited.”
The hard part is not building. It is knowing what deserves more of your time.
Product judgment turns a weak or mixed result into a clearer next move.
After
A weak result becomes a better question.
“What would I need to learn before changing any of those?”
Better product decisions start here.
Decide What to Build Next
A practical foundation course for founders who can already build. Use the four pillars of product intuition to frame the problem, question your first answer, test what matters, and move before perfection gets in the way.
- 14 lessons, about 1 hour
- Exercises on your own idea
- Lifetime access
- $90 CAD, one payment
- First lesson free, no email
What founders say about the course.
★★★★★
Practical and Empowering
Product Intuition is a great course that helped me understand how to make sure that the product I'm making lines up with the real problem that users have. As entrepreneurs (and humans) we have a tendency to think that "Product Intuition" is a gift that we are either blessed with, or not. I didn't realize how deeply I held that belief until I took this course and learned that Product Intuition is a skill that can, and must, be honed by any entrepreneur. With the tools Pascal gave me, I've taken a hard look at my own work and learned how my product can better serve my customers. I look forward to seeing how this advice takes root over time. I would recommend this course to any starting entrepreneur, product manager, or builder of any kind.
★★★★★
Great course to better understand product intuition
Great short course to build better products with a User-Centric Mindset
★★★★★
Made me realize I was about to launch something I hadn't validated
Concise and to the point, with enough real-world examples that the ideas actually stuck rather than staying abstract. What I got most out of it wasn't the content itself, it was the questions it forced me to ask myself. I came into this course confident and basically ready to launch my app. By the end I'd realized I hadn't validated it, I'd been jumping the gun and skipping steps, and I'd been vaguely aware of that the whole time while assuming it would work out anyway. Reality slaps you in the face eventually. As a first-time founder that was uncomfortable but genuinely useful. It pulled a lot out of me about what I'm building and the position I'm actually in, and it reordered what I think matters first. Doing these steps properly now clearly puts me in a much better spot later. The part I appreciate most is that none of it is specific to one product. I'll be applying this thinking well beyond the thing I'm working on right now
★★★★★
Excellent Course
Course is well made with exercises that would directly move on to practical aspect from theories.
The evidence can be right in front of you, and still be easy to miss.
When a product result is weak, the pressure is to act quickly. Add a feature. Change the message. Push harder on marketing.
Over more than a decade in product, I have seen how often that first response rests on the wrong explanation. I ran research that changed what a leadership team planned to build. I watched people use a booking flow and found the friction the analytics had missed. I helped change how an AI product interpreted customer conversations, so the team could see where it was failing.
That work changed what teams did next. Across four companies, I helped teams turn around product metrics that had stopped moving or were falling.
I have run more than 500 customer interviews and coached founders since 2021. That is what I teach in Decide What to Build Next: understand what a result means before deciding what to change.
