Turn your ability to build into a business.
Courses and coaching for finding the right problem, testing what customers will pay for, and building something they choose, use, and pay for.
Decide What to Build Next
Name the assumption most likely to kill your idea, decide what evidence would settle it, and pick the next test to run. Four habits, each aimed at a specific cognitive bias, with exercises that surface the question you may be avoiding on your own product.
Individual coaching session
One conversation about your journey to product-market fit: where you are, what you’re avoiding, and what to do in the next two weeks.
The next skills to build with confidence.
These are the next courses in development. The priority waitlist opens before the first launch, with launch details before public enrolment.
Find your ideal customer profile
Get specific about the people most likely to buy: the problem they are already trying to solve, the moment it becomes urgent, and how to recognise them before you build for everyone.
Build a successful product with AI
Go from no product and no customers to a testable first offer. Use AI to move quickly without confusing output with evidence that anyone needs what you are making.
Build your first MCP server
Turn a useful capability into a reliable tool for AI agents. Learn the practical choices that make an MCP server useful, safe, and worth maintaining.
Your first AI agent, and what it shouldn’t do
Where an agent earns its place, where it quietly makes things worse, and how to set the boundary before it costs you a customer rather than after.